The Olivine approach can be characterized as a business in terms of
Strengths, Weaknesses, Opportunities and Threats*)
|
Strengths
- unique solution
- ‘proven technology’
- no complex technology
- comparative low CO2 emission and low energy requirements
- a variety of applications
- not any dangerous byproduct
- relatively cheap
- easy upscalable
- sustainable
- politically neutral
|
Weaknesses
- widespread unfamiliarity with this solution
- credibility and proof
- not ‘innovative’ (in the sense that it is a known natural process)
- weathering process is relatively slow
- measurability
- utilization to its full extent requires a global approach
- lack of own means and Calimero effect
|
|
Opportunities
- necessity of a continued use of fossil fuels
- biomass is not really a ‘carbon sink’
- negative publicity related to CCS
- ‘development aid = carbon credits trade’
- climate crisis
- Kyoto/Copenhagen
- national ambitions
- green lobbies
|
Threats
- large scale CCS
- conservatism and tunnel vision of public authorities
- NIH syndrome
- many followers imitators and competitors
- air pollution hype
- no complete answer to the question ‘why not yet widely used’
- alternatives such as biochar (terra preta)
|
*) Source: Businessplan Olivine Foundation 2010